このポストは日本語や国際経済新聞や文筆などを勉強しますので、作ります。一石二鳥ですよ！これから、ぴぴちゃんは国際経済によく勉強したいです。ぷぷちゃんと分け合いたいから、このブログで書きます。
先ほどFortune雑誌の専門誌を読みました。この専門誌はアジア投資の為に書きました。一つ記事なように広告はちょっと面白いです。この広告の書いた人はLars Kalbreier, Credit Suisse Global Head of Equity and Alternatives Researchです。彼は２１世紀のメガトレンドを書きました。メガトレンドについて、将来の世界を変わることは三つポイントがあります。
１．人口の挑戦（ちょうせん）
２．多極性（たきょくせいmultipolar）の世界に進む
３．持続可能性（じぞくかのうせい｜サステナビリティ）の必要がある
Since evolution, people have been developing to move towards a more interdependent lifestyle. From nomad to villages to citizenship, forming a community where everybody has to work together to improve the living standard. The recovery and usage of new energy sources have introduced industrialization and transportation megatrends which revolutionalized Europe over subsequent century. Development of computers and internet have further enabled an unprecedented jump in productivity of employees.
As megatrends are seen taking a much shorter period to spread across the world, with globalization, future megatrends will spread at a much faster pace as seen from the internet megatrend. Thus it is important for investors around the world to grasp the emerging megatrends fast in order to adapt, manage business processes and customer preferences.
Lars mentioned that demographic challenge arises due to rapid population growth. Even though from the article, UN predicted that by 2050 population will grow by another 50%, we need to distinguish the reason and countries of raising demography from the declining demography. Currently, raising in birth rate is prominent in the developing countries while an aging population is developing in the developed countries. Thus, in the future, developed countries will face problem in establishing a good health care system while developing countries will need to meet the needs of the booming population in terms of education, employment opportunities and social problems.
Multipolar world appears due to rapid spread of wealth from developed to developing world. Due to accelerating globalization, more emerging markets are participating in global economic activities. Wealth imbalance and political pressures may increase the burden of developing countries in the future.
The need of sustainability is crucial as a multipolar world and an increasing population will add extraordinary burden on limited existing resources. Companies should focus on constant innovation in order to use the limited resources more efficiently. Alternative resources, new technologies and sustainability awareness should also be prioritized.
